New to the Detrola family: A 40mm, 10 ATM sport watch inspired by critters of the deep seaand built from ocean bound plastic that used to threaten them.

Every minute, one truckload of plastic waste ends up in the sea. The earths resources, climate, and ecosystems are what inspire and empower us to makeand they deserve protection. So we looked for a pollution solution, and used it to build the Sea Creature Detrola.

We crafted this watchs case and strap from #tide ocean material granules and yarn, made from 100% ocean-bound plastic waste. Every Sea Creature is living proof that single-use plastics can and should have a second life.

Just not in the ocean.